Topic: Many people would argue that in the modern world, the image is becoming more powerful than the written word. To what extent do you agree or disagree?
Since the innovation of technology, people’s perception on interaction has changed. People regard communication by written word as boring and hard to comprehend. Instead, the image has become a useful way to disseminate information in daily life. Thus, it is clear that images are easily recognized and interesting for all ages in modern society.
In the past, the meaning of the written word was nominal for full content and understanding among communicators which could not be misunderstood or exaggerated. For example, they would write “No Smoking” in non-smoking areas. This could be comprehended well among literate people, but not for all. Also, the
Written word may be considered to be a formal way to distribute the message locally and nationally. Thus, people can have a clear understanding of information through the written word.
In contrast, people tend to get more information through images because it provides worldwide recognition and comprehension. Icons such as No Phones, No Entry, and Danger are global illustrations. These can be understood globally including illiterate people. Therefore, the image is becoming internationally powerful today.
In addition, the image is very interesting to capture people’s attention because it not sophisticated compared to the written word. There is a proverb saying that “Pictures mean a thousand words”. That’s why some well-known companies use symbols for their brand name products. Nike and Apple are examples of logo use which has been internationally recognized for a long time. Thus, the image is a very practical way to gain people’s attention and remember.
In brief, the ease in comprehension, and its attraction have made images become extremely powerful and popular in modern society.
By Moeung Sovanden
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